The Brand
Veronique is the name of a makeup artist. She wanted her name to be the brand. She didn't have much experience and have recently undergone a career change, becoming a makeup artist, as she always wanted.
Brand Voice
Veronique's main purpose is to bring beauty and happiness to its customers. Colors are the main means of beautifying and friendliness is the means to making people content and happy.
Logo
The curly 'V' is very feminine and gentle so is the writing of the name itself. They were chosen to communicate beauty and tenderness. The dotted pattern behind the 'V' was inspired by the way makeup colors sets look. The thin straight font of the name almost contradicts the bold curly letter 'V' in order to show high artistic skills along with a high degree of precision and cleanliness.
Scope
This branding process presented a big challenge for me. Most makeup artists can claim the same traits, so my focus was on Veronique as a person. I tried to use her own traits for the logo. The process involved testing many shapes for the 'V' and many shapes for it to reside in.
